Corporate security directors face significant challenges from false narratives that are propagated from misinformation and disinformation. Concerns range from mismanagement of a crisis to physical safety of executives to damage of brand reputation.
The proliferation of AI-enabled technologies makes it easy to generate false or manipulated content. When you couple that with diminishing attention spans and the voracious appetite for new content on social platforms, it is no wonder that misinformation has become a powerful threat to corporate security.
Is fact checking a dying practice?
Companies need trusted information to support decision-making around security issues. To mitigate the threats from misinformation, it is critical to invest in open-source intelligence (OSINT) monitoring with trained analysts to validate information and investigators to dig deeper when needed.
Real-time data needs context.
Geopolitical tensions are constantly evolving, which impacts global operations and traveling executives. Threat analysts with backgrounds in foreign affairs help to uncover disinformation and provide guidance on incidents that occur domestically and around the world.
Communications protocols take on new importance.
Proactive defense strategies against misinformation must include procedures to counter false narratives quickly. Communications protocols are even more important when information is streaming in about natural disasters or security events. In these situations, social media spreads misinformation rapidly and creates confusion so it is imperative to have a streamlined process for distributing accurate and actionable information to employees.
In today's world where content moves at hyperspeed, companies can better protect their people, assets, and operations from the threats of misinformation by having trusted resources to check facts, provide context, and follow communications protocols that support life-safety and security.